HoliCOW is a pioneer in sustainable living and upcycling. Its name is an acronym for Holistic Coalition of the Willing, which is a clear representation of “what we are, and what we ultimately promise to be always.”

Its founders Debbie Palao and Ina Gaston (also of Hacienda Crafts), consider themselves as concerned product designers. Seasoned in the export of furniture and design pieces, founders of HoliCow believe in improving the supply chain to support and empower artisan communities like the Argao Habloneras. They are also staunch advocates of zero-waste initiatives and heritage preservation. Through the brand, they hope to create inspired lifestyle items that convey sustainability, identity, and community to a larger audience.